the cw "dare to defy"
In this collaboration with The CW, we ideated and created a new tagline for the network: DARE TO DEFY. To activate this new tagline, we developed, wrote, and edited a :60 on-air spot that premiered during The CW's 2015 Upfronts. Additionally, we created an updated brand identity for The CW network, as well as its affiliates.
Branding Agency & Production Company: loyalkaspar
Client: The CW
Project: Tagline Development, Upfronts/On-Air Creative, Brand Refresh