Old “Escape Paradise” Fortnite Map

Universal tapped Loaded to help promote their upcoming film Old. As part of this promotion, we lined up seven influencers to do an hour-long sponsored-stream leading up to the film’s theatrical release. But Universal was looking to make the experience more immersive and engaging for a gaming audience than a typical sponsored-stream.

To capture the high-stakes intensity of the film, we worked with community map-makers to develop a custom escape map using Fortnite Creative — Escape Paradise: Inspired by the Film Old. Players awaken on the idyllic and mysterious beach from the film and must gather resources, craft tools, and find an escape route before time runs out, capturing the film’s theme of a race against time. Throughout the map, we integrated easter eggs and elements from the film, such as the mysterious code the characters encounter. We also added in an “aging” mechanism — in the final five minutes, the player progressively gets slower and slower until the player can no longer move.

Results —

• 2M+ minutes of live content watched

• 3M+ impressions generated across social media

Press —

• Collider

• IGN

• ScreenRant

• GameRant

• GameSpot