Mtn Dew Game Fuel
Courageous Sherbet Campaign
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Jack “CouRage” Dunlop is the first gaming influencer ever to create a new beverage for Mtn Dew — Courageous Sherbet Game Fuel.
To celebrate MTN Dew Game Fuel’s partnership with Courage and the release of his first ever, limited edition flavor Courageous Sherbet, we ideated, developed, and produced a series of multi-channel promotional launch assets, capturing the sherbet taste and the summery feel. This included a :60 spot, cut-downs, and a series of photos, GIFs, and IG Stories that were used across social channels.
Results were outstanding with pre-orders selling out in 6 hours.
