adidas x Ninja "Chase the Spark"

Following the success of the adidas Originals x Ninja “Time In” Nite Jogger launch, we were tasked to create a campaign for the next chapter of the partnership.

Inspired by Ninja’s own journey, we developed a campaign that celebrates and encourages everyone to follow their dreams. When Ninja started playing video games as a kid, no one saw a future in it—but that didn’t matter. Gaming ignited a spark in him that he enjoyed too much to stop, and the more he chased that spark, the more possibilities opened up ahead of him. 

We created an anime-inspired video and key art to tell this story, using key moments from Ninja’s life to show how doing what you love can not only lead to amazing outcomes, but inspire other along the way.

We then used the assets across social, digital, and livestream channels to create a coordinated, multi-platform lauch.