NSPCC x ChildLine
”First Step”
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A challenging animated piece meant to address a very serious subject.
This project was a difficult one considering the subject matter. ChildLine is a UK-based, confidential, free, 24-hour counseling service for children and young people under the age of 19. ChildLine helps with a number of concerning issues, one of which is unfortunately sexual abuse.
For this project, YCN Studio approached BUCK to craft an animated piece that would encourage young people who have experienced sexual abuse to get in contact with ChildLine and talk through their experiences. We wanted to show a conversation happening between a survivor and volunteer but not use voice over or depict specific characters, so that the conversation would feel as universal as possible.
Awards —
ADC Award - Silver - Motion Animation
Lovie Awards - Gold - Animation
Bass Awards - Gold - Best Explanatory Video