The CW "Dare to Defy" Brand Refresh

The CW programming and audience had shifted over the years and they wanted a brand refresh that would better reflect their offering. They wanted a new tagline and look that would convey their bold and fresh programming.

At Loyalkaspar, we developed a tagline for the network that’s still being used to this day: Dare to Defy. We activated the new tagline by writing, developing, and editing a :60 on-air anthem spot that premiered during The CW’s 2015 Upfronts.

We then created an updated brand identity and graphics package for the network as well as all of its affiliates.